With over 4.6 billion people on social media, it’s a no-brainer that you need to be on social media. However, this is usually easier said than done. If you are like many of our clients, you’ve recognized the need to have a presence on today’s largest social platforms.
SOCIAL MEDIA MANAGEMENT SERVICE
Helping Your Business Be Social
SOCIAL MEDIA KEEPS GROWING
No Slowing Down in Sight
Every day more and more people are turning to Social Media platforms to gather information and seek out help and services from businesses and medical practices. Your social media presence must go beyond just having a business page or account.
Being inactive on social media is just as bad as not being there at all. Social media offers a unique opportunity for you to connect with current clients, extend your reach to potential clients and patients, and establish a solid brand presence.
4.9
BILLION PEOPLE USE SOCIAL MEDIA GLOBALLY
2.5
# OF HOURS PEOPLE SPEND ON SOCIAL MEDIA EVERY DAY
77
OF BUSINESSES USE SOCIAL MEDIA TO CONNECT WITH CUSTOMERS
76
OF USERS HAVE PURCHASED SOMETHING THEY SAW ON SOCIAL MEDIA
Which Social Platform is Right for Your Business?
WALKER KREATIVE STREAMLINES AND MAXIMIZES YOUR SOCIAL PROOF VIA THE MOST POPULATED SOCIAL MEDIA PLATFORMS INCLUDING:
Focus on Visual Expression with Instagram
With over 4 billion visits per month, Instagram is in the top ten of ‘most-visited’ global websites. Instagram was voted a favorite in terms of staying up to date with favorite brands, and is 3rd place in terms of web traffic referrals from social media (just behind Facebook and Twitter). This is the favored platform for women aged 25- 34. Instagram is primarily a visual platform and prefers photos and video content.
Expand Community Reach with Facebook
Facebook remains one of the largest social media networks with over 2.9 billion monthly active users and is the preferred platform demographic ages 35-44 and for males aged 25-34. Users go to Facebook to stay connected to friends, family and their communities or groups. Users want to engage with your business or brand on Facebook.
Reach The Masses on Youtube
YouTube is mostly considered a platform to share standard style video content, including educational videos, testimonials, company videos, etc…. YouTube also no has “Shorts” – the platforms newer YouTube launched “shorts” to compete in the ever growing popularity of short-form video content. As YouTube is the 2nd most popular search engine in the world, it’s no wonder you would consider this platform.
Network With Other Businesses With LinkedIn
LinkedIn is the professional platform that sometimes get’s overlooked. However, this platform is a must if your target audience are professionals or you are in a B2B industry. Over half of LinkedIn’s users are between the ages of 24-34. LinkedIn is also effective when it comes to hiring.
Leave a Lasting Impression on Pintrest
Pinterest has over 445 million monthly active users, with over 60% of the users being women. There are over 5-billion searches on Pinterest every month. Pinterest content is more “evergreen” in that your content has has a higher chance of being found for a longer period of time. Where the average lifetime of a post on twitter is less than 20 minutes and Instagram is up to 2 days – Pinterest has an average post lifespan of 4 months.
Make Announcements on X
While this platform contains a lot of text content, posts that include photos and links receive 150 percent more engagement so it’s important to share graphic designs and photos on this platform as well. Nearly half of Americans 12-34 now use this platform, compared to just 29% in 2020. The platform’s popularity is increasing.
Get tips, business marketing insights and learn from the pros at WK.
Our team of digital marketing experts post new blogs, videos and recorded workshops all the time. Get on the list to receive these updates. No spam, we promise. (we hate it too!)
Options for Managing Your Social Media
When it comes to activating the Social Media piece of your digital marketing puzzle, you have 3 options:
Option 1 – The Most Expensive Option
The first option is to hire an in-house Social Media Manager. As long as you are hiring someone that knows what they are doing, this will be your best option. However, this is not always practical or affordable. You must consider that hiring an in-house social media manager will cost your business anywhere from $4,000 to $9,500 per month.
Pros:
You have a dedicated professional giving your brand all their attention.
This will be the most powerful solution for growing your social media presence.
Cons:
It is expensive.
Depending on your budget, it may not leave room for other vital marketing elements such as SEO and Advertising.
Option 2 – An Effective Solution
This is what we call the hybrid situation and this method of managing your social media can go a few different ways.
You can assign some of your staff access to your social media and assign them the additional duty of posting and managing your social media accounts. In our experience in dealing with most businesses, this works well to a degree.
Staff workloads will fluctuate and so this added duty will take a lower priority – rightly so. So, postings often drop off.
This is where Walker Kreative or another agency then fills in the gaps and posts routinely to ensure your presence on social media doesn’t drop. This combo of in-house participation and outside resources supporting has been the most workably effective solution with our clients.
Pros:
You get similar results to having a dedicating in-house Social Media Manager at a far more affordable rate.
You can simply send in pictures and things you want to be posted and our creative team does the dirty work.
Cons:
You will still have to participate.
Option 3 – Better Than Nothing
You remain completely detached and have an agency do all the work for you. This generally leads to lower quality postings and less engagement than you would get from choosing one of the first two options.
However, this option is better than nothing at all.
Pros:
You don’t have to think about it – your social media is on automatic.
Cons:
Far less effective than other options.
Very difficult to build up your brand.
WHAT DO WE RECOMMEND?
Our Social Media Process
While we can and do solely manage business social media accounts, our recommended option is to go with Option 2 above – we work together with your practice or business to deliver high-quality engaging content. We provide tips and tricks to you and your office and help your team make your social media a success.
What we do is:
- Fully optimize your Social Media accounts.
- Stay up to date with latest trends and successful tips so you don’t have to.
- Fully manage your Instagram, Facebook and Twitter accounts.
- Respond to comments and messages and interact with your social media audiences.
- Create original graphics and images for your posts.
- Develop new ideas and seasonal strategies.
- Create, schedule and post content for you.
- Review and analyze key performance metrics to refine our efforts to make your social media accounts successful.
Let’s chat
about your social media.
