Harnessing the Power of Social Media Trends in Veterinary and Healthcare Practice Marketing

In the fast-paced world of digital marketing, staying ahead of the curve is essential. One of the most effective ways to do this is by leveraging social media trends. Ignoring trends is like clinging to outdated technology – think of it as a movie company insisting on releasing films exclusively on VHS when the world has moved on to streaming. To maximize your reach and engagement, it’s crucial to adapt and innovate.

At Walker Kreative, we’ve seen firsthand the impact that embracing social media trends can have on veterinary and healthcare practice marketing. Here are some real-world examples and statistics from our clients that demonstrate the power of incorporating trends into your marketing strategy.

We recently guided an optometry client to participate in a popular social media trend. They decided to put their unique spin on it and shared the video across various platforms, including Facebook, Instagram, and YouTube Shorts. While the video performed moderately on Facebook and Instagram, it truly took off on YouTube Shorts.

The results? The video garnered over 50,000 views, nearly 700 likes, and almost 100 new subscribers on YouTube alone! This surge in visibility not only boosted their online presence but also helped them connect with a broader audience. Check out the video here.

This same optometry client also embraced the “Trustfall” trend, creating a humorous and engaging video that resonated with their audience. The result? The video racked up close to 300,000 views on TikTok, generating significant engagement and strengthening their brand’s connection with followers.

In another example, we worked with a veterinary clinic in Cedar Falls, Iowa, to create a reel based on a trending topic. The results were impressive:

• YouTube Shorts: Over 11,000 organic views, 700+ engagements, and 20 new subscribers.
• Facebook: Over 8,000 organic views and robust engagement.

By tapping into this trend, the clinic not only increased its online visibility but also deepened its relationship with the community, showcasing the power of trend-driven content in veterinary marketing.

Refusing to engage with social media trends is a missed opportunity, especially in industries like healthcare and veterinary services where building trust and visibility is key. While you don’t need to jump on every bandwagon or compromise your brand’s values, creatively incorporating relevant trends can set your practice apart from the competition.

It’s not about putting on a clown costume or dancing on camera (unless that’s your style!). It’s about finding innovative ways to align your brand with what’s currently resonating with audiences. By doing so, you not only stay relevant but also position your practice as approachable and in tune with your audience’s interests.

Incorporating social media trends into your marketing strategy isn’t just a fun experiment – it’s a powerful tool for growth. When it comes to marketing your veterinary or healthcare practice, embracing trends can significantly enhance your reach and engagement. At Walker Kreative, we’re here to help you navigate these trends and turn them into opportunities for your practice.

Christine Leacox

Director of Marketing Operations

Walker Kreative